Even if your holiday sales broke all records, you’d probably still have some targets to meet in the days and weeks after the big day itself. Done right, post-Christmas sales aren’t just for the retail sector. They can help to generate revenue, boost cash flow and continue relationships with customers, whichever industry you work in. To get the most from this period, though, you need to have planned your tactics in advance.
First, decide on your goals. Will you try to sell something specific, or focus on a specific customer? For retail stores, the target is usually to shift any left over Christmas stock, ready for the new year. Ensure your targets are just as clear.
Next, create some unique offers that will attract customers. Unlike retailers, who have to compete on price, you could choose to offer demos, or adjust your payment terms. For big businesses, for example, allowing them to be billed later could be enough to get a sale.
Now it’s time to identify your contact. Who is the best person at the company to make your offer too? Do you already know them? How could you get introduced to them? Identify who has already bought from you, and who has expressed interest. This is a stage that is often forgotten in the post-Christmas haze, so you’ll get ahead if you think about it now.
Finally, be aware of any existing offers you have on. For example, you might already offer 60-days of support for free, or price-match competitors. Make sure that these won’t affect your post-Christmas deals, or end up making your prices cheaper than you wanted them.
Will you be running post-Christmas sales this year?
Learn how Hays Sales can help you get bigger and better opportunities. Visit us at http://www.hays.co.uk/sales
