Traditional high street shops are preparing to combat online retailers by using new mobile technologies in the run up to Christmas, according to an international commerce specialist.
High street retailers will use mobile apps to monitor customer behaviour and attempt to “steal” shoppers from rival stores. The news comes following industry predictions that online retailers are set to take £10 billion in the lead-up to Christmas for the first time ever, causing the high street to need to find new and exciting ways to protect their market share.
So what do technologies should sales people be telling their customers about?
Geolocation is definitely the most popular, and it’s an offering only a physical retailer can take advantage of. If a customer transmits their location to a retailer, the retailer can respond with nearby stores, deals and stock levels. They can let their customer know that their order is ready to collect, or that there are tables free. They can also entice nearby shoppers in-store by having flash sales, or sending exclusive offers with a certain radius.
Online competitions, mobile payment options and interactive shopping environments are other alternatives that savvy salespeople may be able to interest their customers in, especially just before such a crucial sales period.
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