Your next job in… Media & Communications Sales

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The media and advertising industry is evolving constantly. Hype around all aspects of digital media, and in particular social media, has had a large impact on the industry as we become a more technologically driven society.
Social media now plays an important role in marketing and is becoming an integral element of many consumer campaigns. Businesses are using social media to bridge the gap between themselves and customers and to develop a greater understanding of their target audience. Although developers with experience of technical aspects such as pay per click advertising (PPC) and search engine optimisation (SEO) are still very much in demand, social media specialists who can demonstrate how they can significantly add value to online campaigns are most highly sought after.
Do you have proven experience in creating value through social media or other digital media? To find out how our expert consultants can help you to find your next job, please visit our website. 

Top 3 qualities of successful salespeople

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When it comes to recruiting in sales, there is no “one size fits all”. People who you expect to succeed may disappoint you, while others who seem less promising manage to exceed. What works for one industry will not work for another, and salespeople also need to fit into the company culture. However, with this in mind, there are three qualities that will generally be valuable in any sales role.


1. Enthusiasm
Enthusiasm is contagious. Salespeople need to be enthusiastic, about the product, about the company and about selling. They should love selling and get their motivation from the feeling of success they get when they win a sale. When selecting a salesperson, you should be able to see their enthusiasm both in their CV and at interview.

2. Honesty
While there is often a temptation for salespeople to hide the negative points of their company or over-promise, it is honest salespeople who succeed in the long term. To build up a relationship with a client, you need them to trust you and this cannot happen without honesty. If a customer feels betrayed, they are likely to leave. If a salesperson is upfront and honest about all aspects of their company, including what can go wrong and how they resolve issues when this happens, this creates a more positive image of the company.

3. Confidence
Confidence can manifest itself in a number of different ways. Some people will be very outwardly confident, whereas others will have a sense of quiet calm about them, but both types can be successful. Salespeople need to have confidence in their product and need to be able to instil this in their clients. This should not be confused with arrogance, which can quickly turn a potential client against a salesperson.

Do you have all of these qualities?
Hays Sales UK are experts in all areas of sales recruitment. To find out more about how our expert consultants can help you find your next role, please visit our website. 

Your next job in… Manufacturing Sales

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The global economic slowdown, along with the rising energy and materials costs, has had a large effect on manufacturers, and executives have needed to introduce smart growth strategies to aid recovery. A strong sales team with a robust business development plan are vital to these plans.
Demands for export have played a key role in the recovery of manufacturing. Exports to non-EU countries hit record levels in October 2011 and have remained strong. The value of exports to Brazil, Russia, India and China has increased by 150% in the last five years.
Companies are looking for salespeople with existing accounts in order to leverage these relationships, with key account managers remaining a prime target. The ability to win new customers is highly important, and specialist sector knowledge within specific accounts is also highly valued.
Are you a manufacturing expert with a well-connected customer base? To find out how our expert consultants can help you to find your next job, please visit our website. 

Can you succeed in business development?

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The ability to manage accounts is valuable. It is important to be able to keep existing clients happy and to ensure that you do not lose them to your competitors. However, while account management is a valuable skill, the ability to generate new business is much more beneficial to a company, if you have the required qualities to succeed.
Generating new business is a much tougher skill and requires more dedication. To be successful, you have to be willing to put in long hours and make a lot of cold calls. You need to ensure you constantly have new contacts in the pipeline. You have to be resilient enough to cope with rejection and confident enough to continue picking up the phone.
However, if you are able to succeed in business development, the rewards are greater too. The basic salary for an account manager and business development manager of a similar experience and seniority level will be about the same. However, the average on target earnings for business development managers is around 15% higher, and in some sectors it is up to 20% higher.
While both account management and business development are valuable parts of the company, it is the latter that will contribute most to ensuring the continued growth and success within the company. For this reason, business development skills are highly sought after and generally receive a greater reward for their efforts.
Does a career in business development appeal to you?
Hays Sales UK have excellent opportunities for account managers and business development managers. To find out more about how our expert consultants can help you attract and retain top talent, please visit our website. 

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