Automation systems have a precarious reputation. They seem to split marketers evenly between those who couldn’t be without their automation, and those who see them as a tool that’s been ruined by spammers. Are you missing a trick if you aren’t using automation, though?
Want to spend less time chasing unqualified leads?
Marketing automation systems often have inbuilt scoring and grading systems. That means that leads are automatically qualified based on the criteria that you set. The software can quickly label a lead with a “score” to determine prospect interest and a “grade” to determine their fit. It’s an amazing prioritisation tool.
It’s real-time
Another key benefit of marketing automation systems is the ability to see a log of client activities in real-time. Having an insight into prospect activities is a great way to see what your prospect is interested in, so that you can tailor communications, and also allows you to strike at the best moment possible. This is brilliant for selling solutions such as the Cloud, where prospects typically want to move fast once they’ve decided to purchase.
Keep track of wondering leads
When leads aren’t ready to purchase yet, they can easily slip through the cracks to be picked up by a competitor. Marketing automation systems prevent this revenue loss by automatically nurturing leads through the sales process, keeping you at the top of their mind until they are ready to buy. There’s minimal time investment involved, but you can win the sale.
Do you think sales people should use marketing automation systems?
Hays Sales UK are experts in all areas of sales recruitment. To find out more about how our highly skilled consultants can support you, please visit our website.
Want to spend less time chasing unqualified leads?
Marketing automation systems often have inbuilt scoring and grading systems. That means that leads are automatically qualified based on the criteria that you set. The software can quickly label a lead with a “score” to determine prospect interest and a “grade” to determine their fit. It’s an amazing prioritisation tool.
It’s real-time
Another key benefit of marketing automation systems is the ability to see a log of client activities in real-time. Having an insight into prospect activities is a great way to see what your prospect is interested in, so that you can tailor communications, and also allows you to strike at the best moment possible. This is brilliant for selling solutions such as the Cloud, where prospects typically want to move fast once they’ve decided to purchase.
Keep track of wondering leads
When leads aren’t ready to purchase yet, they can easily slip through the cracks to be picked up by a competitor. Marketing automation systems prevent this revenue loss by automatically nurturing leads through the sales process, keeping you at the top of their mind until they are ready to buy. There’s minimal time investment involved, but you can win the sale.
Do you think sales people should use marketing automation systems?
Hays Sales UK are experts in all areas of sales recruitment. To find out more about how our highly skilled consultants can support you, please visit our website.
