Mobile technology is growing and channel providers are getting excited about the increasing demand for enterprise mobility offerings.
84% of tech providers expect to see increased spending in enterprise mobility over the next year, according to CA Technologies' Channel Index 2013. Cloud computing came second to mobility in the survey. CRN have stated that this doesn’t mean the importance of cloud computing has diminished, in fact it’s exactly what’s enabling the growth of enterprise mobile technology.
In light of this collaboration and growth, Microsoft has restructured in order to shift focus more towards mobile and cloud computing in order to challenge their competitors. CEO Steve Ballmer said “Our family of devices must allow people to be more productive, and for them to easily use our devices for work”.
As cloud innovation continues to develop and drive other areas of technology forward, the channel must keep its finger on the pulse of emerging trends.
What other trends are you seeing in the channel at the moment?
As the summer finally heated up in June and July, the number of roles available for senior channel executives rose. According to a recent report, hiring tends to slow down over the summer months and restarts after the holiday season, but this year there has been unprecedented interest in senior channel roles during the summer.
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I'm wondering if the increase in hiring has been because of the news that Europe is out of recession? It would be great to see a correlation if this were true or not.
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