In order to be the best, salespeople need ongoing training and support in how to be the best. For this reason, sales training has become an extremely important consideration for any large company. However, it can be difficult to persuade salespeople to give up their valuable time to attend training and even harder to encourage them to actually change their selling techniques from what they are familiar with. However, a number of virtual sales training courses have been developed, hoping to resolve these issues.
The most important points of any training course are that they are relevant, applicable, and reinforced. Salespeople need to understand the value of what is being told to them. They need to understand how to apply it to their day to day job. They need ongoing support in order to ensure they continue developing. It has been suggested that virtual sales training courses could be the answer.
Virtual sales training has a high level of customisation, using a range of different technology. Training could take place over Skype or through Google+ hangouts, allowing salespeople to ask questions or practice scenarios. Trainers can record and upload videos, showing how to deal with a wide range of different topics. Salespeople can record their presentation, share them with trainers and watch them multiple times to learn where to improve. Virtual training removes the barrier of distance, meaning salespeople can access the training they need more quickly. It can put the salesperson in charge of their learning, allowing them to focus on their own weaknesses on an ongoing basis. Some research has suggested that this has resulted in more effective training and therefore an increase in sales.
Do you think virtual sales training is more effective than a classroom setting?
"Do you think virtual sales training is more effective than a classroom setting?"
ReplyDeleteNo - I think that each has its place and purpose.
"It can be difficult to persuade salespeople to give up their valuable time to attend training and even harder to encourage them to actually change their selling techniques from what they are familiar with"
I am yet to meet a sales person who wouldn't readily give up their time to become better tomorrow than they were yesterday and would gladly change direction if it meant becoming more successful - the only time that they get upset is when they waste their valuable time on a session that was neither practical nor relevant.
Not only can virtual sales training replace traditional courses it has already begun.
ReplyDeleteThis will continue to gather impetus with faster internet connection and the proliferation of mobile onternet on the new generation of mobile phones.
The learning research is solid in saying for individual learning and individual learning transfer, the lecture based, event based, classroom setting, is one of the least effective and efficient ways to individually learn and to individually transfer information back to the job.
ReplyDeleteYes with the appropriate technology, virtual sales training is far more effective and efficient in making training stick and changing individual behaviors
Totally agreed with you, according to me one should have to train professional by a pro sales training provider, in other hand this is the age of competition that is why the sales training providers should have to adopt the modern way to teach and coach the people.
ReplyDeleteRegards
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ReplyDeleteFor me, i really depends on the individual to consider which is more easy for himself because a leadership and management training should be applied whether virtual sales training or traditional way, as long it gives benefits to that person.
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ReplyDeleteOnly a few years ago if I had been asked if we could move sales training from the physical classroom to the virtual I would have replied with a resounding no! At that time my company would have trained some 35,000 sales professionals and sales managers, every one of them in a classroom, conference center, or hotel meeting room. I would have questioned the level of engagement, participation, and collaboration in the virtual classroom. I would have questioned how we could incorporate role plays andexperiential learning in the virtual classroom.
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