Cloud computing and mobile devices have both played a major role in IT sales recently. Matthew Lloyd, Specialist IT & Telecommunications Sales Consultant at Hays, shares his thoughts on how these two trends may have influenced each other. An expert in all aspects of IT sales, he would be happy to hear from anyone interested in this post by email (Matthew.Lloyd@hays.com) or on LinkedIn: http://www.linkedin.com/in/mattitandtelecomms.
Cloud computing has been around for a little while now, and its popularity continues to grow. IT cloud service sales are expected to grow by 18.5% every year for the next 5 years. Amazon generated about $1.5 billion in revenue in 2012, with cloud believed to be a top contributor. Technologies such as software as a service, storage as a service and applications as a service are fuelling this growth.
At the same time, sales in mobile devices have continued to increase. A recent IDC report suggested that global IT spending will increase 5.7% this year, and mobile devices will make up about two thirds of this growth. While PC sales have gone down by 8%, there are predictions that tablet sales could grow by 1,000% in the next few years.
The way that people use devices such as tablets is very well-suited to cloud computing. Due to the memory constraints of these devices, it is more convenient if the content is accessed through cloud-based applications. The development of new apps has rapidly increased to accommodate smartphones and tablets, and this has allowed for an increase in cloud computing.
Furthermore, both cloud computing and mobile devices are also both indicative of a larger trend: the need to be always connected. Cloud computing is starting to release people from the constraints of desktops and allowing them to develop their own personal cloud. At the same time, tablets and smartphones are seen by some as the first step towards a world where all kinds of devices will be able to access the internet – and connect to our personal cloud. This means that it seems likely that the demand for both tablets and cloud computing is only going to increase.
Do you think the rise in cloud computing is connected to increased sales in mobile devices?
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