If you told your customers that you could tell them the most effective day to post their promotions on, or that you could build a real-time picture of exactly what their customers want, do you think they’d buy?
Thanks to big data, unveiling this kind of vital information is more possible than ever. Projects that amass and analyse vast amounts of data are being adopted by firms across the world, with 18% of midmarket firms having already invested in big data, and 25% more due to invest in 2014. There’s no denying that big data is as popular as ever – but if you are selling big data without talking hardware, you are missing out.
Big data is complex. It’s more than just large quantities of data – it’s data that comes from a wide range of sources at incredible speeds. Traditional systems can struggle to deal with this increased velocity and volume. While conversations about big data typically focus on analytics software, it’s worth talking about commodities, too.
When it comes to infrastructure, the platform chosen needs to be able to manage diverse virtual resources, whilst maximising the productivity of a limited pool of resources. For midmarket companies who can’t afford a major IT transformation, they also need a hardware option that is easy to deploy, and reasonably priced. A turnkey solution, if you like, that takes very little operation but will automatically ingest data and produce information. Selling a company this plug-and-play vision is much easier. It reassures the customer that they will avoid the stress and frustrations of a failing IT system, and gets them ready for the future, too.
Have you found selling infrastructure easier when you combine it with big data?
View our latest sales opportunities across the UK here.
