A successful Business Development Manager should be the driving force behind generating new leads; devoting their time to business development and making their organisation a success. As a Business Development Manager, you’re likely to spend a lot of time visiting clients and attending networking events. But what kind of qualities should a good Business Development Manager have?
1. Charisma: A good Business Development Manager should be likeable. Charisma is an important quality that can help you accomplish things faster, develop relationships and imbue enthusiasm in others. It helps you work with your team as well as your customers.
2. Strong communicator: Communication is key. Delivering sales pitches and convincing prospects to buy new products can be tough if you can’t deliver your message effectively. If you can confidently get your message across, you will gain respect and the selling process will become much easier. Communication skills can often count for more than qualifications in this role.
3. Passion for product: You need to believe in your brand and have a real passion for whatever you’re selling. An obvious passion for what you do will be visible to your customers and help build a sense of trust, belief and integrity.
Do you have the required skills to succeed in business development?
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In my view it is vital that the Board and senior management first decide in what way they require the business developed and what result they seek e.g. share price improvement, greater turnover, increased profit, acquisition, merger etc., - there are too many options to select an attribute/s that makes a good business development manager - I don't think it is feasible to make such pronouncements concerning qualities - it depends on the end goal, in which market one operates, the sector and the type of business one is in; horses for courses
ReplyDeleteThose three points or qualities raised are powerful and are constant indicators for successful business development responsibilities.
ReplyDeleteone of the things I vales is integrity but if the company you work for shows no integrity toward you what do you do?
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