We often talk about the impact that social media has had on sales,
and whether it is a useful area for salespeople to focus their attention on.
This week, we have put together an infographic to show some key statistics
around social media. Some of the most interesting findings are:
- 30% of the world’s entire population are now online.
- 94% of companies use social media in some capacity.
- 22% of companies have no social media strategy in place.
There is no question that your customers are on social media
channels. While companies are increasingly there too, a surprisingly high
number do not have a strategy for any aspect of their presence, let alone to
increase sales.
Should salespeople be taking advantage of this opportunity or is
it up to their marketing department?
