For better or worse, cold calling remains a large part of many
salespeople’s lives. While some dismiss it as a waste of time, many sales
experts insist that it can play an important role in the sales process, if done
correctly. Often, if cold calling is not succeeding, it is either due to the
script itself or the way the message is presented. We’ve put together some tips
on how to increase your success through cold calling.
Most importantly, consider the person you are calling. They are
probably very busy and thinking about several other things. You need to show
them that you are worth their time. Ensure you are polite and respectful, and
do not insult them by lying or trying to trick them, as they will probably see
through this and hang up on you.
You should also ensure you are focused on the point of the call.
For the majority of businesses, the sale is not going to happen over the phone.
The point of the cold call should be about setting up an appointment, when the
prospect is more likely to be in the right mindset and focused on your message.
Prepare a simple script that outlines who you are, what you do and asks for an
appointment. Do not worry about selling the product at this stage.
Finally, stay positive and be persistent. Cold calling is tough,
but a negative approach will not help. The person you are calling will be able
to hear it in your voice and will not be interested in your message. Remember
that you are calling to offer something of value to the prospect and make sure
you are prepared to overcome objections.
Do you have any other tips for making the perfect cold call?
Hays Sales
UK are experts in all areas of sales recruitment. To find out more about how
our expert consultants can support you, please visit our website.
Some good basic tips here. In terms of other tips, it's probably worth avoiding the 7 Biggest Cold Calling Mistakes - http://www.andypreston.com/2010/05/cold-calling-mistakes/
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Your post really provided good tips for effective Cold calling techniques .Thanks for sharing.
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