Salesforce.com has had a troubled past. It used to be costly, disruptive and not very user-friendly. But with the introduction of cloud technology and a revised user interface, this has all changed. Salesforce.com is now accessible on the move, making it easier for salespeople to update it, and some companies have even resorted to providing their sales team with iPads to make it as easy as possible for them to update their information.
However, while the above issues have been resolved, with 61% of users polled saying they were either satisfied or very satisfied, Salesforce.com still has a bad reputation among some salespeople. It is still often perceived as a waste of time and an intrusive form of micro-management. Salespeople often feel their time is better used on actually making sales or that this type of admin work is below them.
It may be worth pointing out to salespeople with this mindset that Salesforce.com can help them. Current users say that it helps them keep track of potential leads and keep track of the proposals and quotes they have sent to clients. It is particularly helpful for pulling up data while out at meetings or identifying clients who they have not contacted for a while. It can help them to be more organised, develop better relationships with clients and ultimately make more sales.
Do you use Salesforce.com? Has it helped you organise your work?
