In this difficult economic climate, companies have become a lot more careful about whom they hire. Sales directors have become a lot more sceptical about candidates and are not willing to take a risk on candidates who have not proved they can sell. Redundancies and a shortage of jobs have made CVs look unstructured, giving the impression that candidates cannot sell. There are three main things that candidates can do to overcome these obstacles.
1. Make it clear what has happened and why
Despite the difficult circumstances, sales directors will often assume that if someone has changed jobs a lot recently, it is because they cannot sell. You need to make it clear that this is not the case. Testimonials from recent employers can be a good way to show that you left the company on good terms and are capable of selling. P60s can also be a good way to demonstrate the commission you have received to prove your ability.
2. Show motivation
Companies need to show that you are passionate and enthusiastic and want to sell. Whether you are motivated by money, competition, or pure enjoyment of the job, make this clear to potential employers. Show that you want to be there and that you want to succeed.
3. Prove your worth
There are a number of ways to do this – maybe the revenue you have delivered, your experience managing important accounts, your recent and relevant relationships that you can bring to the job. Make sure potential employers are aware of the value you can bring to the company.
As the jobs market gets tougher, it becomes more important to stand out. However, there are still plenty of opportunities for those with the experience and the desire to sell. Do you have any other tips on how to impress potential employers? What have you found most effective?
